so today . . .  kohl's wins.  and so do i.  sort of . . .
every few weeks, kohl's sends out a $10 gift card to everyone.  this gift card can be spent on anything in the store, and no minimum purchase is necessary.  i view my $10 kohl's gift card like found money!  and if i don't spend it, i feel like i have thrown $10 away.  there are times when the days get away from me and the card will expire before i have spent it, but that counts as a loss for my team.
i know that this is just a marketing ploy.  (some of these department stores have evil geniuses for marketing  directors--i'll write about new york and company's evil genius marketing  department another day.  theirs is incredible!)  i know that they are just trying to get me into their store.  they think that if i come in and start browsing their merchandise, i will walk out with more than $10 worth of stuff.
they don't know me very well.
because for me, this is the challenge:  go into kohl's before the expiration date on the card, find something that costs $10, pay the stupid sales tax, and get out.  that is my mission.
last weekend, rollie sat at rubios reading his kindle and drinking soda while i went into kohl's to spend my gift card.  (kohl's is right by rubios--could it be more convenient?!?)  he sat there for about an hour and a half while i shopped.  i finally returned to rubios, but i was empty handed.  no purchase had been made.  i tried on several things, but nothing met my criteria of only costing $10.
now i am not totally unreasonable.  i know that sometimes i might have to spend a few more dollars to get something that i will actually use.  but my limit is usually $10.  i figure that if they are going to give me $10 for free, i can spend $10 if i need to.  it isn't as satisfying as just paying the tax, but it is acceptable to me.  i just wasn't ready to make a decision last weekend . . .
when i realized that the gift card expired today, i made a mad dash to kohl's.  by myself.  usually, this is the fastest way to meet my goal.  so i shopped for an hour, took an armload of stuff into a dressing room, and found nothing to buy--nothing i liked well enough to bring home, even with $10 off!  everything was either too short, or too long, or too big, or too tight, or too embellished or too ruffly.  i did find a pair of leggings on sale that fit my criteria, but i wasn't sure they were really workable for me, and diandra wasn't there to give me her opinion.  but the gift card expired TODAY!  so i tossed the leggings over my arm--just in case--and moved on to fashion jewelry.
i don't buy a lot of fashion jewelry.  i feel like my jewelry should have some intrinsic value to it.  (i think that is how i rationalize my purchases.)  if i think that i could sell it in an emergency and recoup my investment, then i feel good about it.  but i am pretty sure no one on ebay is going to pay me $20 for a purple dyed mother of pearl shell necklace.  and yet still i look . . .  and today i was rewarded.  i found a pair of very sparkly, dangly "gold" earrings!  the perfect fashion jewelry!  because really, am i going to wear that style in ten years?  probably not. (although one never knows . . . ) so do i want to spend more than $10 for something like that? definitely not.
they were on sale, and when i scanned them at the conveniently located scanners (which, btw, i think every store should be required by law to have,) i found that they cost $10.32!  yessss!!!  perfect!!  the perfect prize for today's $10 gift card challenge.
i went straight to the cash register.  i did not pass go.  i did not collect $200 (sadly.)  i didn't look at any other merchandise.  (of course it was almost 9:00, so they were probably going to kick me out soon anyway.)  i figured it would cost me less than $1.50 for the earrings.  the cashier rang up the sale, scanned my gift card, i swiped my debit card to pay the extra, and then headed out of the store.  with $20 less in my pocket.
yeah, i bought the leggings too . . .
evil genius marketing directors score again.
Saturday, May 22, 2010
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2 comments:
Penney's is also a store that has this marketing strategy. I think they all have the same marketing person.....i usually get socks or shorts for Dad....
hahahahaha :) that made me laugh. an unexpected ending :)
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